![]() If you haven't taken note yet, Brickhouse seems like a place I would love to work. Brickhouse might not have a basketball or sand volleyball court, but I think people will be able to get over that with the trendy surroundings of San Francisco's SOMA neighborhood. In the end, this means that they can tinker around with many ideas, setting themselves up for a greater chance at victory. Compare that to a real startup where a failed product is a huge deal. Since Brickhouse is oriented around short term projects, it's not a big deal if one or two ideas don't go anywhere - employees can either begin working on another Brickhouse idea or head back home to Sunnyvale Yahoo! HQ doing what they used to do. Rather than worrying about where to find funding or places to buy ramen in bulk, Brickhouse workers can relax and develop their idea in a collaborative environment. By retaining those benefits and adding the resources that Yahoo can provide, ideas/projects/products have a much greater chance at succeeding. A lot of quality talent is pushed away from pursuing ideas in the form of a startup as they don't want to risk everything including traditional benefits from working for a company, like health insurance. ![]() ![]() I think Brickhouse is a top-notch concept that has come to fruition and will succeed. I find this extremely interesting as I have always loved the startup experience from having read many startup articles and visiting friends that work for startups in California. They focus around relatively short term projects roughly 4-6 people working on an idea for 4-6 months. It's an idea incubator that recreates the startup environment with all the resources and full backing of Yahoo. I've mentioned Brickhouse once or twice before. If you're reading this in an RSS aggregator, click over to see the embedded video. ![]() Yahoo executive Bradley Horowitz explains how it will work. Yahoo is hoping that this new campus will evoke a start-up vibe and spur innovation within the company. Their first podcast caught my attention with an interview of Bradley Horowitz about Yahoo's idea incubator, Brickhouse, in San Francisco. The other founders include Stephen Callender, previously the co-founder of Stellar Impeller, a design, public relations and events shop Jay Oh, previously the co-founder of Qwiki, a mobile app that created stories from your video library Dusty Allen, previously an MLB player for the Detroit Tigers and San Diego Padres, financial entrepreneur and real estate developer and Andrew Kramer, previously an associate at a finance company in NYC that specializes in facilitating mergers and acquisitions.San Jose Mercury News recently launched a new weekly podcast called Inside Silicon Valley. Greg Manriquez, previously the founder of NameDrive, a global domain brokerage and parking firm, co-founded the company, which is backed by Riquez Capital. The Videotape app is free to download in the Apple App store. The company sees its customers using Videotape for everything from sports commentary on a great video clip to sharing special family moments with relatives. You get a new video that includes the faces and voices of your friends and family that is worth keeping and resharing.” When your video is Jumpcut on Videotape, you get more than just the satisfaction of engagement. “We see Videotape’s Jumpcut as a significant breakthrough for mobile video interaction. “We wanted to create a product that helps advance the interaction between a video publisher and their viewers,” Stephen Callender, Videotape co-founder and chief product officer, said in a news release. Other people can add to the new with new video and audio for up to 40 seconds. The startup created the app’s technology, called Jumpcut, that lets users share videos and receive interactive video responses. Videotape, based in Austin, announced it has released its new iOS app to help people create interactive videos.
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